essential cookies
these keep the site working. without them, you couldn't stay signed in, your basket would empty between pages, and checkout would forget your shipping country halfway through. essential cookies don't need consent under gdpr or eu cookie law — they're strictly necessary for the service you asked for.
- session cookie — keeps your basket and login session active while you browse.
- auth token — proves you're you on every page so we can show your saved addresses and order history.
- country / locale — remembers which eu country you set so we show the right prices and shipping options.
- consent record — stores which of the non-essential cookie categories you ticked, so we don't ask you again every page.
analytics cookies
these tell us, in aggregate, which pages and products people use. we use the data to improve the catalog and the site — not to identify you personally. analytics cookies only run if you ticked "allow analytics" on the consent banner.
- page-view metrics — anonymised, aggregated, retained for 13 months max.
- click + scroll heatmaps — anonymised; used to spot confusing layouts.
marketing cookies
these let us measure how mr. dupe ads perform and tailor what we show on platforms like google, meta, and tiktok. marketing cookies only run if you ticked "allow marketing".
- conversion pixels — confirm to the ad platform that an order was placed, so we don't waste advertising on people who already bought.
- retargeting pixels — show you the same perfume on instagram a day or two later if you looked at it on mrdupe.com and didn't buy.
changing your choice
the consent banner appears on your first visit. you can re-open it and change your mind at any time by clicking the small cookies link at the bottom of every page.
you can also block or clear cookies entirely through your browser settings. most browsers let you do this per site — so you can keep mr. dupe's essential cookies (so the basket works) while blocking everything else.
the full data picture
this page covers cookies specifically. for the wider picture — what we collect, why, how long we keep it, who we share with — see the privacy policy.
questions or want to exercise your data rights? write to [email protected].