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the journal

notes on scent, decoded.

fragrance guides, dupe comparisons, and dispatches from the atelier — so you find your signature without the markup.

a mr. dupe perfume bottle on a clean studio background
guides

how to find your signature scent

your signature scent is the fragrance you reach for without thinking. here is the fastest, cheapest way to find yours — by testing on skin, not on paper.

mr. dupe editorial·28 May 2026
a mr. dupe eau de parfum bottle on a clean studio background
guides

eau de parfum vs eau de toilette: what actually changes

the difference between eau de parfum and eau de toilette is fragrance-oil concentration — which changes longevity, projection, and price. here is what that means in practice.

mr. dupe editorial·27 May 2026
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fragrance notes

what are fragrance notes? top, heart & base explained

fragrance notes are the individual scents that make up a perfume, released in three stages — top, heart, and base. understanding them tells you how a scent will actually wear.

mr. dupe editorial·26 May 2026